“Since I’m in my 50′s I need to make sure to stay away from all shimmer eyeshadow and only use brown eyeliner and mascara”……WHAAAAAAAAAAT????????????
The first time I ever heard that statement I literally took a step backwards because I was in total shock!
With all the training I had been thru I’d never heard such absolute nonsense and couldn’t understand how she could think that so I decided to ask one of the best makeup artists I’ve ever had the pleasure of learning from, Paula Dorf (she’s a huge Hollywood makeup guru).
Paula was kind enough to calm me down and explain that the majority of women have that idea set-in-stone and that it was my job to de-bunk that myth for clients.
Hopefully none of you think that way but just in case…..
SHIMMER EYESHADOW: Friend.
Not all shimmer is alike! The kind approved for 40+ is not overpowering or juvenile, it’s soft and classy. It won’t make your eyelids look like they’re coated in foil and it’s not loud in color.
I love velvet shimmers….they will stay true to color but will have soft application. Some of my favorite brands for these are Chanel, Paula Dorf, Smashbox and MAC.
GLITTER EYESHADOW: Foe.
Sometimes glitter and shimmer get mixed up when looking at eyeshadow. Glitter tends to draw our eyes to it because we are girls after all…and we all love a little bling!
Glitter shadows tend to look a slightly “chunky” in texture and if you test it on the back of your hand the shadow won’t glide on smoothly.
Always remember that something might look stunning on the smooth surface of your hand but the surface of your eyelid is a very different story.
Reasoning: As we age the skin around our eyes thins out and loses elasticity causing the dreaded crepe’y affect both on the eyelid and under the eye. You want to use shadows that brighten the eye and bring life to it, not something that settles in lines and creases which will actually cause your eyes to appear older than they actually are.
BROWN LINER & MASCARA: Foe.
I cannot stress this point enough!!!!!!!!!!!!!!!!!!!!!!!
Personally I feel that brown liner and mascara should only be for girls under 17 and anyone older than that should be banned from ever wearing it Yes, I do have strong opinions about that. hehe.
Reasoning: As women age they start looking very one dimensional/monochromatic, if you don’t believe me go looks at your grandmothers. Notice their hair, eyebrows, skin tone, lips….they all lose some of their original “life” and start to look dull and grey or neutral.
This is the reason I stress adding “a little something” into the brows, it adds a frame to the face and gives some sort of definition.
Same with eyeliner and mascara!
If black intimidates you, try plum (not purple but a dark plum) which is amazing on brown eyes or navy which is stunning on blue or hazel eyes while never looking muddy or dull which brown tends to do.
I do always believe for mascara black is the best color for any and all women, over 17 of course.
There’s no such thing as plain black mascara anymore. So many brands have several varieties to choose from – Soft Black, Grey Black, Just Black, Blackest Black..play and figure out which works the best for you.
My sweet Mother-In-Law was gracious enough to allow me to play with her recently so I’ll walk thru some of our choices and technique.
Once we decided the color pallet to use, which was a little out of her comfort zone , we got to work by starting with a clean fresh eye.
a. Prime the eye with a traditional eye primer or MAC’s Big Bounce Shadow (color Trophy).
Set primed eye by using a big fluffy shadow brush loaded with cream colored/white/ivory shadow. Only place this color on upper eyelid under eyebrow. (color-Vanilla from MAC)
b. Set lower lid primed eye with color of choice using a dense flat shadow brush. Press shadow on lid from lash line to crease. Don’t go any higher than crease. (color-Mercury by Paula Dorf…2nd favorite is Mulch by MAC)
c. Using a tapered brush apply bridge color (it will be 1-2 shades darker than actual skin color) only in crease. This will blend the lid color smoothly into the brow bone color.
d. Line upper lashes with black, navy or plum shadow liner with angled liner brush. Using a shadow instead of a pencil will keep the eye soft and will prevent creasing.
We also lined both upper and lower, under her lashes along the water-line . (color-MAC Fluidline in Blacktrax)
e. Curl lashes!!!!!!!!!!!!!!!!!!!!!!!
f. Powder face, bronze and coat lashes a couple of times with black mascara.
Last but not least…Lips, this color was VERY much out of her comfort zone but she was a FABULOUS sport and wore it exceptionally well.
Remember that a little shimmer goes a long way and don’t be intimidated by sparkle and bling. Just wear it wisely!!
Hopefully this gave you and all Nana’s a new outlook on shimmer!
Everyone deserves to feel as beautiful on the outside as they are on the inside -Heather